Sales page
carol O’Kelly with redstorm
About the project
RedStorm
Carol O’Kelly is the CEO and founder of Redstorm, offering strategic marketing and communications strategy, personal branding, and leadership coaching.
THE BRIEF
Carol had developed a personal branding coaching program as an additional service to her offer suite and needed support with writing a Sales Page for the new offer.
I wrote the sales copy to create trust, build authority, and convert leads to sales.
The copy addresses the core problem, pain, solution, transformation, the mission behind the offer, how it is different from other offers, and the Unique Value Proposition, and navigates readers to the Sales Page to find the details of the program, price, and promotion, and purchase details.
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SCOPE
Sales page copy for personal brand coaching service. The sales page was intended to be implemented on the website, but has not been uploaded at the time of this portfolio entry.
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MISSION
To support the Client with sales page copy using strategic messaging that entices readers to feel excited about the offer and want to opt in.
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VOICE
Energetic
Passionate
Upfront
Rebellious
The Sales page
See the wire-framed mock-up. Live version coming soon.