Social media captions
& BLOG CONTENT
FOR RUNTASTIC by adidas
About the project
RUNTASTIC BY ADIDAS
Runtastic is part of the global adidas brand, providing users with fitness-related apps to track fitness progress, performance, and access healthy-lifestyle related content.
THE BRIEF
The Head of Communications reached was in need of support with additional blog and social media projects.
Writing blog content to help he brand maintain their ability to provide users with educational, informative content about running, training, and nutrition as a top-of-funnel marketing strategy.
Social media content was intended to engage their audience with creative, informative content to help them reach their running & training goals.
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SCOPE
Blog and social media content to help inform nd engage the audience, aligned with the adidas brand voice.
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MISSION
To support the company with additional blog and social media marketing projects and provide compelling and effective copy.
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VOICE
Creative, Rebellious, Energetic, Genuine, Positive, Friendly, Confident, Driven, Ethical, Inclusive, Upfront
We were in need of freelance copywriter support for an increase in projects. It was a nice surprise to see how quickly she could jump in and work almost autonomously. Jessica delivered great quality and worked very well with my team members. She is a lifesaver. She learns quickly, is very professional, and knows how to understand and mirror brand voice.
Writing blog content for us helped us maintain our ability to provide our users with educational, informative content about running, training, and nutrition as a top-of-funnel marketing strategy. Social media content helped engage our audience with creative, informative content to help them reach their running & training goals.
— Kristen Coleman, Head Of Communications
“ Jessica came in and was able to pick up on our tone of voice as well as complex work processes immediately.
“Jessica delivers quality work and asks questions which gave us a good impression as the more knowledge a copywriter has, the better the content.
She is knowledgeable, eager to learn, and delivers quality content while sticking to deadlines. Our experience working with her was great. We appreciate her hard work — it definitely did not go unnoticed.
The blog creation and updates helped provide better quality content (SEO, references, linking, etc.), and the social media content creation helped us achieve more exposure.
— Daniela Balderrama, Communications Specialist
