Brand messaging strategy:
Lead magnet
For Kady Cravens at Build My SOP
Standard Operating Procedures & Employee Management software for regulated industries.
About the project
Build My SOP | owner Kady Cravens
Kady is the founder and CEO of BuildMySOP, a digital platform offering the cannabis industry standard operating procedures (SOPs), regulatory compliance review services, and document, task, and employee management tools specifically for the cannabis industry.
THE BRIEF
Kady and her team had strategized creating a free Audit checklist that would offer their ideal audience a valuable tool to use to review how prepared their own business is for an inspection in their highly-regulated cannabis industry.
BuildMySOP asked me to take the information for the checklist and create a concise, easy-to-use checklist that aligned with their brand assets and voice, including a strong CTA to schedule an free demo with the company to learn how BuildMySOP could support their compliance needs.
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SCOPE
A freebie/ opt-in checklist designed to align with brand assets and voice, including a strong CTA to schedule a demo to learn more about how BMSOP supports compliance needs.
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MISSION
To create a designed opt-in aligned with the content provided that would entice the audience with value and CTA to learn more about BMSOP.
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VOICE
Proficient
Supportive
Honest
“Having all of the required compliance items posted and implemented saves time and money.
BUILDMYSOP HAS HELPED MANY STARTUPS AND EXISTING BUSINESSES IN THE CANNABIS & HEMP INDUSTRIES WITH COMPLIANCE AND STANDARD OPERATING PROCEDURES.”
The best part of working with Jessica was trusting that every task was going to be completed to the fullest. I never had stress working with her and knew our company was going to be handled professionally. Everything was always delivered above and beyond what I asked for or what I was envisioning.
— KADY CRAVENS
“Jessica! You are so gosh darn talented! This is way beyond anything I imagined!
