leverage your experiences to build messaging through the power of your stories, not by the volume of content. 

I’m Jessica.

After a decade of working as an international school educator, I saw firsthand the power of storytelling.

It broke through cultural and language barriers and brought people together, focusing on the commonality of the human experience.

 

As I was building my own personal brand, I realized that the content I was sharing with my audience was lacking the ‘personal’ part. 

So I went back to what I knew to be true: Stories matter. 

Stories connect. They heal. They build the bridge between ‘us’ and ‘them’. 

Since I started to share more of my own journey to what makes me uniquely me, my business transformed. How I showed up to talk about what I do shifted. It became more natural, more seamless, more me. 

So I applied the same approach to help my clients create more meaningful content instead of volume, and they’ve seen the same results — more visibility, attracting more of the right clients, and creating meaningful connections with their audience.

Been interviewed on…

My values guide my decisions

  • Tell great stories.

    Embrace personal experiences and share the stories that inspire, relate, and delight. Great storytelling has the power to deepen connections and help people feel seen.

  • Create community through experience.

    Treat every moment as an opportunity to create meaningful experiences to share. Shared experiences build connections.

  • Embrace our world.

    Be globally minded and value diversity, respect the richness of all cultures, and learn from and appreciate our differences. Our unique experiences are our best learning tools.

  • Only deliver high-quality work.

    Deliver services that exceed expectations and delight clients, and continue to grow skillset and knowledge, and stay updated with trends.

My unconventional journey brought me here.

For over a decade, I worked as an international Primary school teacher in UAE, Vietnam, and China. After my third year of teaching, I knew this wasn’t the career for me for the long term. 

Like most things, there were a few parts of this job that I loved. One was building a classroom community that was inclusive, collaborative, and caring. And the other was fostering an environment where they had the freedom to express themselves through storytelling, art, dance, and play. 

So when I made the decision to pivot from my teaching career into copywriting, I committed myself to creating a business around my WHY — helping women have the financial and creative freedom they desired. 

After helping many different clients in different industries, my WHY evolved and became more specific. I wanted to help these business owners create emotional brand experiences through a brand and storytelling strategy that builds meaningful communities, deepens their relationships with their audience, and makes their brand more memorable.

Now, I’m on a mission to empower impact-focused business owners by helping them leverage their unique gifts and personal experiences to build a brand that’s the magnetic centerpiece of their community. 

Investing in your brand deserves to be celebrated

WHAT YOU’LL CHEERS TO:

Partnering with a down-to-earth gal who bathes in real connection and takes time to understand you and your business.

Brand messaging that sounds like you and empathizes with the problems and solutions your clients are experiencing.

Collaborating with another solopreneur who understands the vulnerability and trust required in this process — and has lots of messy backstories to prove it.

WHAT YOU’LL BOO TO:

Wishing you had started sharing your stories with your audience before now because the pay off is deeper connections and more consistent sales. 

Not being able to grab a coffee and catch up IRL on the regular (but trusting that one day we will cross paths somewhere in the world).     

Knowing you could have been a partner in blonde-branding-crime with me long before now…but destiny!

Your stories and experiences matter.

Let’s make sure they’re primed to get the spotlight.