Email Sequence
Build my sop
Standard Operating Procedures & Employee Management software for regulated industries.
About the project
Build my sop | owner kady cravens
Kady is the founder and CEO of BuildMySOP, a digital platform offering the cannabis industry standard operating procedures (SOPs), regulatory compliance review services, and document, task, and employee management tools specifically for the cannabis industry.
THE BRIEF
Kady and I partnered on much of her brand and marketing strategy. Her business was growing as it built more brand awareness and organic web traffic through social media and email marketing strategies.
As the company was setting up its business management tools, it needed automated emails that could align with the workflows and entice the reader to schedule a demo call and purchase a service from the business.
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SCOPE
The email content needed to be evergreen and highlight the benefits that customers experience when using BuildMySOP.
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MISSION
To use customer experiences with the brand to answer the question: ‘is this platform right for our business?’ and offer evidence of how the platform has helped other cannabis owners with their regulatory compliance.
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VOICE
Proficient
Supportive
Honest
“Our SOPs not only help you manage your business and employees, but it also provides inspectors with the documentation they need to give your business the green light to keep operating and profiting.
Using voice-of-customer data, we create key messaging that mirrors their language and concerns, particularly with passing inspections.
“Her work exceeded our expectations.
When I came to Jessica, I was trying to grow my brand awareness, social media presence, and drive traffic to the website. So we started with monthly blog content, social media content creation and marketing strategy, and email marketing.
The brand is getting a lot of recognition from the industry — I’ve had tons of positive comments about the types of content we’ve been sharing. It’s given us brand authority and recognition and helped us to relay consistent messaging and professionalism across our social networking. The blogs and keywords increased our website traffic and moved us from page four in a Google search to position one on the first page!
The best part of working with Jessica was trusting that every task was going to be completed to the fullest. I never had stress working with her and knew our company was going to be handled professionally. Everything was always delivered above and beyond what I asked for or what I was envisioning.
— KADY CRAVENS
