BRAND VOICE GUIDELINES & WEBSITE COPYWRITING
Better than a bot
Personalized digital organization services for busy business owners and moms.
About the project
Better than a bot | owner Shayla Moulton
Shayla is the founder and face behind the Better Than A Bot brand, a high-touch digital organizer and personal assistant for Canadian- based businesswomen.
THE BRIEF
Shayla supports creative business owners and busy working moms who need support with digital organization, file decluttering, and various organizational tasks.
After one year in business, she came to me with refreshed packages and clarity on who her ICP is, ready to refresh her brand messaging and website copy.
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SCOPE
Refreshed website copy and Brand Voice Guidelines to include new services and clarity of who the target audience is.
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MISSION
To highlight the value of Shayla’s high-touch digital organization services for Calgary-area business owners, and to build brand awareness and authority.
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VOICE
Inspirational – poised
Passionate — polished
Helpful — facts, no fluff
“Having an organizational expert in your corner is more effective than any ol’ app…it’s Better Than A Bot!”
Using voice-of-customer data, we created key messaging that mirrored their language and highlighted the transformation that working with Shayla provides. It was also important to explain what “Better Than A Bot” means in relation to her business and services.
“Transforming your to-do list into a done list.
I believe that women deserve to have thriving lives that aren’t built on chaos and hustle but on personalized processes and time-efficient systems so that they spend time doing the things they actually love doing.”
Better Than A Bot’s mission statement was created by taking the big picture and vision for her brand and what she’s working hard to fight against in her industry in order to help make her client’s lives better.
“Jessica is worth the investment.
I look at my business and see how far it's come in less than a year and a half, and I have Jessica to thank for a lot of my success!
You were able to come up with website copy that explains perfectly, clearly and precisely what I offer and what value I provide to my clients. The copy makes sense for an ideal client that potentially wants to work with BTAB.
You made my website copy sound like me and you broke things down into smaller sections so it is not overwhelming or confusing. I needed it to be clear and minimal because clients coming to me for help are in a pile of chaos already and you were able to deliver!
I got everything finalized within a week! You are so creative and patient, and you helped bring my website to life once again.”
— SHAYLA MOULTON
