Beyond the Story

MASTERCLASS

Transform your story into a powerful business tool.

This isn’t your average masterclass. It’s a transformational journey designed for entrepreneurs, business owners, and professionals ready to turn their personal experiences into their brand’s most powerful asset.

Be the first to hear the details when the next cohort opens.

Your confusing Story Is Costing You Clients.

Let’s Fix That.

You know you should be telling your story — but how do you make it work for your brand?

You might be thinking...

  • I know I have stories to tell, but I struggle to structure them or make them relevant.

  • I want to share my story, but I’m afraid it’s too messy, shameful, or not good enough.

  • I feel all over the place in terms of my brand and need help pulling everything together.

  • I know storytelling is powerful, but I don’t know where to start or how to use it.

Once you untangle your story, everything changes.

Discover the story that sets you apart. 

And learn to share it with confidence and clarity.

Your story isn’t just important — it’s your superpower. 

In this live, interactive Masterclass, you’ll uncover the transformation moments that define your unique journey and learn how to turn them into impactful stories that connect with your audience, elevate your brand, and inspire action.

A powerful brand story changes everything.

A story that moves, not just informs.

Because let’s be real — facts don’t spark connection. 

But stories? They stick. They scale. They start revolutions. 

Pitches land. Dream clients get you. Opportunities flow in with ease.

It’s time to stop second-guessing and craft a story that sells you — so you can show up with confidence and turn your words into impact.

  • Lean Into Your Unique Story

    Through reflective exercises, uncover the stories that define who you are and the impact you’re here to make. This isn’t just storytelling — it’s the foundation of your mission.

  • Bridge the Gap Between Personal and Business

    Your business is personal. No more separating “professional” mask from “personal” mask. Learn how to align your experiences with professional strategies that create meaningful connections.

  • Create Stories That Resonate

    Turn your transformative moments into narratives that inspire action, spark emotion, and build trust with your audience. By using what you already have — your experiences — we’ll create stories that weave seamlessly into your brand.

  • Build a Storytelling Framework That Lasts

    Say goodbye to scattered ideas. You’ll leave with a sustainable framework for crafting and sharing stories across platforms — from emails to pitches.

What Makes This Masterclass Different?

One-to-one work is great, but going through this process with your peers and practicing sharing your story while getting in real-time feedback is priceless. 

Over four group calls, we will finesse, refine, share, and implement your stories by:

  • Sifting through your ‘complicated’ ideas to zoom in on the transformational story that lies beneath.

  • Stripping away the fluff and focusing on what truly connects.

  • Learning how to share your journey without it sounding like your resume.

Jodie M.

“The sessions were super helpful, plus the group — having the ‘hive mind’ — is beautiful to come together like that.


I think the power is not just in your own work being workshopped, but actually seeing other people's as well and either getting ideas or, you know, being able to use your voice to show appreciation and to kind of say, ‘what about this, or I tried this, or have thought about this?’ Because sometimes I think we get a little bit stuck in our own heads. And this workshopping process is beautiful.”

Jen A.

“this whole process is so transformative and it blows my mind.

I've got so many stories already and I haven't even had time to really sit down and think about things. I'm so grateful for the opportunity to be a part of this.” 

Stacey N.

“My biggest takeaway was learning that people relate to my story, and that it's not a shameful story. 

Before the Masterclass, I was trying to avoid sharing the reality of my past employers. But being able to reclaim the anger from bad employers and turn it into something powerful for small business owners is my superpower shifted my whole story.

Getting clear on the pieces that make up my story, and how they will continue to fuel me as I grow my business. My story will support me when I'm feeling low in business (already has!) and help me stay true to my mission.”

Jen G.

I had kind of an idea of how I should share my story, but I was feeling a little stuck on the process.

So now that I have this like system and I can create these micro stories as well that can go along with it. So I'm really excited to implement that because I know stories are really big in marketing and can be really profound, but I was unsure how to actually do it. So I'm feeling much more confident on sharing my story.” 

This masterclass is for mission-driven, change-making business owners who are:

  • Over spinning their wheels trying to articulate their message.

  • Embarrassed of leaving your audience confused. 

  • Ready to break free from sharing a boring story.

  • Tired of blending in and ready to start standing out.

  • Confused about what content to share, resulting in random, ineffective, empty content.

Here’s how we get beyond the story:

Session 1:

The Story Unleashed

Journaling Your Way to Clarity

Using my framework, we’ll brain-dump the experiences that shaped you, your business, and your mission — no overthinking, just writing.

Session 2:

Finding the Throughline

Shaping Your Raw Story into a Compelling Narrative

We’ll start uncovering the flow of your experiences, identifying what stands out to your audience, and refining your story with group insights.

Session 3:

 The Power Edit

Refining, Polishing & Making It Land

With a structured draft in hand, you’ll share your story for feedback, tweak what’s needed, and get my expert eyes on it with limited email edits.

Session 4:

Owning Your Story

Final Feedback & Strategic Implementation

You’ll share your polished story, receive final refinements, and walk away with a strategic checklist so you know exactly how to use it for maximum impact.

Bonus:

finesse what you have

Two Rounds of Edits

You’ll receive up to two rounds of edits and feedback on the story you’ve worked on. Already have your story infused on your website, bios, pitches, and social media? Let me take a peruse and give you some suggestions on how to finesse what you already have to make more impact.

Why I’m the right guide for you.

My love for stories runs deep — it’s why I pursued a History degree and devoured memoirs. I was somewhat of a story collector. 

But it wasn’t until I moved overseas indefinitely that I saw their true power.

Living in new cultures has shown me that stories actually bridge gaps, create understanding, and bring people together despite their differences. 

Stories connect.

Today, I help business owners use their stories to do the same — bringing their audiences closer, inspiring connection, and driving shared missions forward.

Clarity, Connection, & Conversion Started with Their Story.

  • “I really enjoyed the Masterclass. I had kind of an idea of how I should share my story, but I was feeling a little stuck on a process. So now that I have this like system and I can create these micro stories as well that can go along with it. So I'm really excited to implement that because I know stories are really big in marketing and can be really profound, but I was unsure how to actually do it. So I'm feeling much more confident on sharing my story.”

    Jen G.

  • “I just want to say thank you. I'm so much clearer in what I'm doing, generally, and I think just having that transformation statement by itself, that, to me, was just, like, so changing. Honestly, it's so funny, because I've had two inquiries within the last three days, specifically about my transformation statement. And not that I've shared my story, particularly that story, but I've started talking about what I do more and being a lot clearer. So yeah, it's been really beautiful — I love this whole masterclass.”

    Jen A.

  • it's been really useful for my quite scattered brain to have that guidance. The sessions were really super helpful, plus the group — having the ‘hive mind’ — is beautiful to come together like that. I think the power is not just in your own work being workshopped, but actually seeing other people's as well and either getting ideas or, you know, being able to use your voice to show appreciation and to kind of say, ‘what about this, or I tried this, or have thought about this?’ Because sometimes I think we get a little bit stuck in our own heads. And I think the workshopping process is beautiful.”

    Jodie M.

what you’ll leave with:

Clarity

A clear and concise Transformation Statement that anchors your story.

Connection

Tactical, real-time feedback and edits from a seasoned writer and teacher who gets business storytelling and from your peers.

Actionable Strategy

A Story Bank filled with micro-stories you can use across your brand. Plus, a step-by-step framework to craft compelling narratives for social media, podcasts, networking, and beyond.

Confidence

 Lean into your unique journey, even the messy parts, and turn them into stories that connect and convert.

Use Your Story to Stand Out & Sell

  • Content that feels authentic.

    Effortlessly create content that connects, engages, and converts (without overthinking every post).

  • Land more of the right podcasts.

    Get booked on more podcasts by positioning yourself as a must-have guest with a story that hooks hosts instantly.

  • Boost your bios & web copy.

    No more boring bios or About Pages. They’ll tell a story that makes visitors feel instantly connected to your brand.

  • More speaking & media opportunities.

    Whether it’s a keynote, a panel, or a media feature, or a byline, your story will make you stand out as the go-to expert.

  • Network with ease.

    Avoid stumbling through “So, what do you do?” again. Your story gives you a powerful, polished way to introduce yourself.

  • Convert more leads to sales.

    When your brand story is clear, your sales copy (from DMs to landing pages) speaks directly to the hearts of the right people.

  • Attract the right clients.

    Your dream clients will see themselves in your story, making them feel deeply connected before they even get on a call.

  • Show off your brand with confidence.

    Show up unapologetically, knowing exactly who you are, why you do what you do, and how to communicate it powerfully.

This isn’t just a training.

It’s a reclamation of your voice.

If you’ve been spinning your wheels trying to articulate your message and you’re ready for a transformation, this is your moment. Your personal stories give you clarity around creating content that feels authentic and ultimately resonates and converts.