The images you choose should not only captivate your audience but also align with your brand messaging and identity, creating that special connection, and telling a story.

As a personal brand strategist, I get a lot of questions about the types of photos that should be on a business owner’s website. And my answer is always this: How do you want your audience to feel when they visit your website?

Read more about ways you can give your website guests a memorable experience.

I began offering Brand Guidelines as an additional service when writing website copy or supporting new brands with social media marketing strategy, and clients loved them. The process itself of uncovering the things that make up the content of the Brand Guidelines was often therapeutic and supported clients in bringing their brands to life.

They’re the ultimate cheat sheet and go-to doc that’s necessary when creating customer-facing content, as they support the establishment of a strong and consistent brand identity. Their purpose is to maintain consistency and cohesiveness so that you build a trustworthy and authentic brand.

So, what are brand guidelines, exactly?

Storytelling marketing is a way to connect with your audience through stories.

It's about creating content that people want to read, engage with, and share with others.

Storytelling is a great approach to email marketing because email can be personalized to your brand and brand story, and allows for more opportunities for connection and engagement as it doesn’t rely on algorithms or ads.

There can be many reasons to rebrand or refresh your brand. Look over the following six questions, and if you answer yes to any of them, it could be time to rebrand your business.

1. Have you recently changed the goal of your business?

2. Do you feel like you’ve outgrown the look and vibe and your branding?

3. Is your brand lacking consistency across all touchpoints?

With so many businesses out there and so many other choices for your customers to choose from, you need to stand out. So often, when we think of standing out, we think our offers need to be better, our branding flashier, and our marketing strategy on steroids. But that’s not true.

What makes one brand stand out over another is its emotional connection with its customers.

When you’re developing a personal brand, the brand identity, brand voice, and brand strategy work together to make up your brand. Together, they build consistency and purpose around the content. Read on to find out more about building a brand.

Are you DIY-ing your website content and feeling uncertain about your About page copy? Here are 5 tips to help guide you to write your own effective website copy for your about page so that you connect with your audience and build the trust needed to sell.

Your brand voice plays a huge part in creating the overall vibe of your business. There are benefits to having a definitive brand voice that’s rooted in human connection and targets your ideal customer. So how can you start to create your brand voice?