Get noticed, be known.

Let’s deep dive into your business and market and build a brand strategy that clearly defines your uniqueness and speaks to your ideal audience so you can make more, serve more, and give more.

you want a brand that stands out and reaches your aligned audience, but you aren't sure how to get there.

The market is saturated, and you feel like you’re getting lost in the noise. Your messaging feels unclear, murky, and confusing, and your ideal customers just don’t bite at your offers. 

You’re ready to be more visible, reach and engage more of your people, and scale your business.

It’s time to prime your brand for the spotlight.

Your brand is your business’s reputation. You need a strategy to highlight that reputation and entice the gut feeling you want your audience to have so that you can 

  • Build credibility

  • Attract opportunities 

  • Create a lasting impression 

It all begins with knowing what makes your brand truly unique, and where you can shine in the market.

Tie this secret sauce into how you want your audience to feel when they have an experience with your brand, and you’ll craft a brand experience that will turn followers into fans. 

Because your brand is more than just design; it’s the essence of the business’s soul captured through personality and messaging.

Brand Strategy

  • Discover your key differentiator, your thing. 

  • Analyze your competitors and find gaps in the market.

  • Define your persona (inner energetics).

  • Characterize your target audience’s persona (outer energetics).

  • Clarify your brand messaging.

  • Refine your brand story. 

  • Feel authentically aligned.

Timeline: 4- 6 weeks | $2550

Perfect for brands that know their offer and audience and are ready for increased brand awareness and consistency in content creation. 

Brand Guidelines deliverable in Canva that can evolve with your brand.  Great to use in the employee onboarding process, and for outsourcing marketing & content creation services.

move from confusion to clarity & confidence

I have received a clearer direction of how to improve the presentation of my business and also more about my personal approach to how to capture an audience. 

Through our work together, I realized how storytelling can capture people's attention and how it can not only improve your image or life in general but also how it can help to accelerate your business.

I loved that you paid attention to what I was saying and used the information I was sharing to come up with sample stories. It showed me how to approach my storytelling in a better or more effective way and how to write about and capture the topics or stories I’m talking about. 

What surprised me the most about working together was that you were able to focus and streamline what we did together, putting what I was sharing into segments that I can review and work on later on. 

PATRIK STASTNY, Travel Agent and Owner at Happy Guides

My business had slowed down so I wanted to take that opportunity to learn more about presenting my business to others clearly and hope to obtain more clients through Social Media.

Building a personal brand with you helped me have a clearer idea on how to present my expertise to the world in a way that is straightforward and concise.  The social media marketing strategy helps me connect with the public by being approachable, welcoming, and familiar. 

The biggest win was understanding how to present myself to the public in a way that can attract people. I now feel like I have the confidence to post more, even though I am still working on coming out of my shell.

BETHANY S., REAL ESTATE AGENT

Let me prime your brand so you can attract more clients & increase profits.

You’re a busy solopreneur and don’t have the time it takes to refine your brand strategy — the hours of research, creating, and strategizing. That’s why I’ve made the process of working with me as simple as possible. 

the process of partnering

Schedule a complementary project discussion call so we can get to know one another and I can better understand your needs and business. 

Reserve the project start date to review the Brand Questionnaire and uncover the necessary details of your unique business. 

Provide me with information regarding your clients, brand story, and business. This could include customer data (testimonials, inquiries, persona research), industry competitors, service details, and brand inspiration. 

Meet with me to review the first brand strategy concept. We will go over my competitive analysis, brand positioning opportunities, and messaging strategy. 

Meet with me to revise and review the Brand Guidelines deliverable. The Brand Guidelines include: 

  • Unique Value Proposition

  • Mission Statement

  • Brand Values

  • Brand Story

  • A detailed description of your target audience

  • Competitive analysis & brand positioning opportunities

  • Brand messaging keyphrases

  • Brand Voice research & chart

  • Brand/ content pillars

  • All brand assets (logo, color palette, typography)

HOW DO brand guidelines HELP with your WEBSITE COPY?

Once we have your Brand Guidelines completed, writing the copy for your website is a breeze. 

I use the customer research and messaging from your brand strategy to create compelling copy that not only highlights the benefits and transformation of your officer, but speaks to your aligned clients in language that makes them say, “They get me!”

Since your website is the home for your online business, it’s important to use that precious real estate strategically to plump up the appeal and positioning of your brand.

WHY WORK WITH ME?

I left my role as an international educator behind to pursue serving women who are on fire to make bold moves in the world through their brands. 

What I took with me is a life-altering firsthand experience working with women from all backgrounds and cultures, who've experienced lives so unfamiliar to my own, but who are poised to connect and lean into their purpose. 

I've made it my mission to support female solopreneurs who know deep down they have an impact to make on the world and who chose to create a business as an extension of their purpose. 

By partnering together, I help clients refine their brand's unique purpose and story and create brand messaging that's rooted in human connection, compassion, and storytelling. 

Quit playing small, or feeling stuck

  • Know exactly who you are talking to

  • Feel certain about how you’re unique in your industry and market

  • Confidently talk about your business and pitch your offers

  • Consistently land dream clients

faqs

  • It's always a good time to invest money and time in your branding! Laying the foundation of your brand messaging helps direct your marketing efforts to build an authentic, trustworthy brand that resonates with your aligned audience.

    Chat GPT and AI content generator tools cannot capture the true essence of your brand. The brands that you know, love, and trust are definitely not relying on these tools to create their content, so neither should you.

    If you still aren’t sure you’re ready to make the full investment but know you need a refresh, I recommend starting with a Brand & Copy Audit. It’s our lowest investment service that can help assure you’re on the right path.

  • Most of my clients come to me for rebranding services when they’ve recently changed the goal of their business, are ready to scale and reach a new audience level, or they’re having difficulty reaching their ideal client. A rebrand is more than simply changing a logo or color palette — it’s based on research and strategy

  • Imagine them as being the visual guidebook to outline the core elements of your brand messaging strategy and identity in one place. They’re not intended for use with your clients or customers, but the content within them is valuable for creating consistent audience-facing content (marketing, website copy, emails, etc.), onboarding employees, and outsourcing any tasks.

  • No, these terms can be used interchangeably and refer to the message — or the language — the core values and story behind your brand. However, they are different from Brand Identity Guidelines or Brand Style Guides which only focus on the design assets of the brand (logo, color, fonts).

  • For projects over $1,000, 50% of the total price of the project is due at the time of booking to reserve your spot, and the remainder is due at the start of the project.

  • I book projects up to 4-months in advance. If you are planning a project further down the line, you can make a deposit to reserve your place.

  • When any project is booked, you will receive a robust Brand Questionnaire to complete and a welcome packet with requested resources that support the project (ie. customer-voice data, market research, brand inspiration, etc.).

Let’s Connect

Please use this contact form and I will connect with you within 2 business days.