Helping you stand out with a memorable brand story & leverage your experiences.

Curated coaching sessions to help busy solopreneurs DIY’ing their marketing content to achieve applicable storytelling skills and use their personal experiences to deepen connections with their audience and build a memorable brand. 

68%

of consumers say that brand stories influence their purchasing decisions.

Your customers are buying experiences and solutions, not products and services. Stories bypass logic and put heart in the sale by evoking emotion. Let your stories support your sales.

craft your brand story, create content that builds real relationships, and attract the right clients.

Brand Storytelling Coaching is perfect for you if:

→ You love the idea of using stories in your marketing content but you’re not sure how to structure a story or feel you’re not a good storyteller.

→ You're wondering which stories to share and how to determine how they tie in with your brand.

→ You feel confused by what brand storytelling even means - it seems to be the buzzword right now, but why?

→ You can’t help but feel sleazy and salesy when transitioning from the story to the pitch. 

→ You’re looking to deepen relationships with your audience and build more engagement and you believe stories will help but you don't know how to get started.

Your brand can’t afford to hide.

Even if you’re showing up online and posting consistently, if you’re not using stories to hook your audience in and make them pay attention, you’re brand isn’t shining as bright as it could. 


Storytelling can be the magic wand that: 

  • Influences decision-making

  • Activates curiosity

  • Helps nurture your community

  • Holds people’s attention

  • Simplifies your message

I’m a brand strategist who lives for a good story.

Stories are what we recall about a person, a brand, or a place. Your offer isn’t enough to stand out in the minds of your audience — but your stories can definitely stick. 

Brand Storytelling Coaching is a one-to-one service where we curate exactly what you need to feel confident in using your personal experiences to spotlight your brand in the plethora of online businesses and guide your marketing and publicity strategies. 

Brand Storytelling Coaching

Our storytelling journeys are not the same. That’s why I’ve created coaching containers that allow you to curate your needs and focus on the areas you need support with now. 

Clients have opted for personalized coaching support for things like: 

  • Finding your stories

    • Build your story bank.

    • Find your story topics.

  • Building your brand story

    • My formula to uncover your brand story to make a memorable impression on your audience.

  • Using your stories

    • How to structure story-led content that your audience will resonate with.

    • How to pitch to publications to get more brand visibility.

  • Content strategy/ publicity strategy

    • How to plan your story-led content to reach your audience.

    • Get your story topics planned to pitch.

Each four-hour coaching session starts at $850. 

Choose from one 4-hour coaching session or two 2-hour sessions.

How brand storytelling coaching helped these solopreneurs

  • Working with Jessica on storytelling helped me feel 110% more confident and clear on my voice + my content (the focus and feel) - and also gave me a lot of clarity on the next steps to take as I get my email newsletter set up - and sent out - to the beautiful and amazing people in my world.

    Rafaella R. | Professional makeup artist

  • I have received a clearer direction on how to improve the presentation of my business and also more about my personal approach to how to capture an audience.

    Through our work together, I realized how storytelling can capture people's attention and how it can not only improve your image or life in general but also it can help accelerate your business. I loved that you paid attention to what I was saying and used the information I was sharing to come up with sample stories. It showed me how to approach my storytelling in a better or more effective way and how to write about and capture the topics or stories I’m talking about.  What surprised me the most about working together was that you were able to focus and streamline what we did together, putting what I was sharing into segments that I can review and work on later on.

    Patrik S. | Owner of Happy Guides Travel Company

  • The best part was the confidence boost in connecting to your people through your own stories you most certainly take for granted.

    Weaving in personal stories into my emails felt clunky and disjointed. I knew I had stories to tell but needed help to let them flow.

    After working with Jessica, I definitely feel like I have more tools to use storytelling and less pressure to make it perfect. By having a simple structure to follow makes this feel way more doable. 

    What surprised me the most was just how many stories I actually had! I'm now full of ideas of stories to share and how they might tie in with my brand and offers — money, investing, kick-ass business, and freedom. 

    The biggest win was having some tangible results and feedback on my own email as well as working together on one. Seeing the behind-the-scenes process of working on an email helped me to write without feeling like I'm winging it.

    Kat Kuczynska, owner of Lazy Profits Lab

  • Jessica also helped me build content to support my personal brand and leverage my experience and expertise to become a popular and well-reviewed public speaker at events in my industry.  With her initiatives, I’ve had such positive feedback from audience members following every event.

    Kady Cravens, CEO & Founder BuildMySOP

  • Building a personal brand with you helped me have a clearer idea on how to present my expertise to the world in a way that is straightforward and concise.

    Bethany S., Real Estate Agent

  • You are able to see through cluttered and confused messaging and mine for the gems that make a brand shine brighter than the rest.

    Annie Ballantine, Owner of Biscuit & Bertie

Leave ‘brand crumbs’ that take your audience on an emotional journey.

It’s about creating a series of moments along the trail that build rapport with your audience and offer an emotional experience. These ‘brand crumbs’ are what nurture relationships and eventually convert someone into a client, a collaborator, a fan.

Imagine if your story 

  • Connected with someone. 

  • Inspired them to take action.

  • Changed their perspective.

  • Challenged their opinion.

Your stories matter. They’re your experiences that no one else has and can be the very thing that makes someone resonate with your brand over another. 

So let’s refine your stories, and polish them up to be shared for impact.

the process of partnering

Schedule a complementary project discussion call so we can get to know one another and I can better understand your needs and business. We will refine the areas of brand storytelling that you want to focus on in our coaching session.

Reserve the coaching date(s). Coaching sessions are a minimum of four hours. You can choose to have one 4-hour session or two 2-hour sessions. Each four-hour coaching session starts at $850. 

Each session is curated to help you master a specific skill in using storytelling in your marketing strategy.

Some areas of storytelling focus include:

CRAFTing YOUR SIGNATURE STORY

Your brand story is the authenticity anchor that shows your audience what you value, highlights your purpose, and spotlights your personality. You’ll discover how to craft a captivating and relatable story that builds relationships, creates trust, and inspires irrational brand loyalty.

DISCOVERing YOUR STORYTELLING STRATEGY

You’ll learn a variety of ways to find stories in your everyday experiences, and how to pull from pieces of your brand story to expand on. You will have access to my process for using stories in my client’s marketing and publicity strategies and how to create your own storytelling strategy that feels organic and authentic.

Becoming a MASTERFUL STORYTELLER

Structuring a story doesn’t come naturally to everyone, and there are various approaches to sharing your stories with your audience. Learn how to hook readers in, transition from a story to your offer or pitch, and incorporate stories in your social media content with ease.

Your brand story coach should be obsessed with the human experience and storytelling.

You’re in luck because this saga-lovin’ gal always has been. 

My love for storytelling and the human experience led me to pursue a BA in History, leaning into my fascination for people’s stories that defined eras, cultural norms, art and architecture.

I also went on to become an international school teacher, helping my non-native-English-speaking students express themselves through various forms of storytelling for a decade. 

As someone who has lived abroad for over 12 years, I know firsthand that stories are something that defies cultural differences because people globally share a human experience that’s rooted in a shared need for love, relationship, and connection.

It’s now my obsession to help other solopreneurs tie this art of storytelling with their marketing and publicity strategies so that they can create a brand that’s humanized. 

 FAQs

  • The sessions will be scheduled either in one 4-hour session or two 2-hour sessions. Any deliverables will be discussed upon booking. Sessions are recorded for you to refer back to.

  • Coaching containers are designed to support you in crafting your personal brand story to pitch to publications and podcasts, and grow your brand visibility and connection with your audience through personal experiences. These are specially curated to your specific needs, but we can work on:

    • Creating your brand story

    • Knowing how to generate story-led content

    • Strategizing story-led publicity & marketing initiatives

    • Creating a Story Bank and crafting story-led content together

  • Brand Story Coaching is perfect for service providers, solopreneurs, and product-based business owners who are building a personal brand and want to share more personal experiences and stories in their marketing content. Coaching containers are intended to support you in crafting your personal brand story to pitch to publications and podcasts and grow your brand visibility.

  • Of course! I have a framework I use with clients to uncover the pieces of your Signature Brand Story that can be revised for various audiences. In our session(s), we can review and revise your story together and brainstorm how you can use your stories in your publicity and marketing strategy.

  • Definitely! I have clients who opt to tackle specific skills in one session and who book additional sessions after they’ve started to implement those skills, knowing what they need more support with.

Let’s Connect

Please use this contact form and I will connect with you within 2 business days.