Have your story at your fingertips so you confidently attract the right audience and make a memorable first impression
In just two days
NOVEMBER 18 & 19 AT 5 PM CET | 11 AM EST | 9 AM MST
Workshop is $350.
You’re feeling stuck…
Not sure which experience to share that shows what you do, why you’re different, and makes you MEMORABLE.
You have so many experiences and don’t know how to narrow it down to the core few that will matter and resonate most.
There’s an important piece to your story that you’re afraid to share, unsure of how it will be received.
JOin the two-day workshop to sort through your experiences & pull out the pieces that will:
Make a memorable first impression
Matter most to your ideal client & deepen your connection
Deliver a powerful message without having to disclose every little detail ( by reframing your story)
learn my step-by-step strategy to craft your signature brand story, write and refine it, and GET LIVE FEEDBACK & INPUT.
Come ready to WORKSHOP your powerful origin story!
find the GOLDEN thread that ties your experiences into what you do.
I’m sharing the step-by-step process that I use to break down the key elements of a personal brand story so you can:
Build a successful referral network
Get aligned leads and make more sales
Build communities that grow with the evolution of your brand
ThE CRAFT YOUR SIGNATURE STORY workshop is for you if…
→ You love the idea of sharing your origin story but you’re not sure how to structure your signature story.
→ You're wondering which stories matter and how to determine how they tie in with your brand.
→ You feel confused by how your long life filled with personal experiences ties into your business now.
→ You’re looking to deepen relationships with your audience and build more engagement and you believe stories will help but you don't know how to get started.
“Working with Jessica on storytelling helped me feel 110% more confident and clear on my voice + my content (the focus and feel) - and also gave me a lot of clarity on the next steps to take as I get my email newsletter set up - and sent out - to the beautiful and amazing people in my world.”
Rafaella R. | Professional makeup artist
What’s happening inside the workshop
-
DAY 1: CRAFTING YOUR BRAND STORY
November 18, 2024 at 5 PM CET | 11 AM EST
Learn my step-by-step framework for drafting the experiences that make up parts of your origin story. I’ll show you how to list out your stories and start to find the golden thread that tie it all together.
-
DAY 2: REFINE & SHARE YOUR STORY
November 19, 2024 at 5 PM CET | 11 AM EST
Learn my methods for refining your story, finding the emotionally charged story that matters to your audience, and crafting a stand-out story. Sharing with the group will help flush out how it’s interpreted by an audience.
meet Jessica
Your saga-lovin’ story guide.
When I first started my business, I was hiding behind the content I was sharing — focusing on strictly sharing ‘How to’ posts about copywriting and brand strategy.
Although this content did offer some great value, it didn't really lend a hand in showing the personality behind the brand and what it would feel like to work with me.
I knew deep down that to connect with my growing audience and attract more of my ideal clients, I needed to share more about myself and the journey it took to get where I am today.
Once I started to apply my stories to my marketing content, my engagement grew, my followers increased, my know-like-trust factor worked in my favor and sales grew — plus, invitations for podcast guest spots rolled in.
Showing up as myself and relating with my audience on a deeper level gives me the confidence I need to attract my aligned audience — the creatives, coaches, & entrepreneurs who are driven by their purpose to make a difference and build a sustainable and profitable brand by using their innate gifts.
68%
of consumers say that brand stories influence their purchasing decisions.
Your customers are buying experiences and solutions, not products and services. Stories bypass logic and put heart in the sale by evoking emotion. Let your stories support your sales.
In this two day workshop, YOU’LL BE ABLE TO…
CRAFT YOUR SIGNATURE STORY
Your brand story is the authenticity anchor that shows your audience what you value, highlights your purpose, and spotlights your personality. During this Workshop, you’ll discover how to craft a captivating and relatable story that builds relationships, creates trust, and inspires irrational brand loyalty.
DISCOVER YOUR STORYTELLING STRATEGY
You’ll learn a variety of ways to find stories in your everyday experiences, and how to pull from pieces of your brand story to expand on. You will learn my process for using stories in my client’s marketing and publicity strategies and how to create your own storytelling strategy that feels organic and authentic.
BECOME A MASTERFUL STORYTELLER
Structuring a story doesn’t come naturally to everyone, and there are various approaches to sharing your stories with your audience. Learn how to hook readers in, transition from a story to your offer or pitch, and incorporate stories in your social media content with ease.
What you'll get with the Signature Story workshop
✓ 2x live trainings with moi ($850 value)
✓ Step-by-step Crafting Your Signature Story workbook ($650 value)
✓ Story frameworks to generate more stories using your micro-stories
✓ Working with a collective to exchange ideas, fears, & insights
✓ Recordings of the session replays for attendees
TELL YOUR SIGNATURE STORY ∙
TELL YOUR SIGNATURE STORY ∙
$350
tax included
HAVING YOUR SIGNATURE STORY AT YOUR FINGERTIPS WILL HELP YOU…
-
SHOW UP ONLINE with confidence AS YOURSELF
No more feeling like you should hide behind the brand because you are the brand! Share more of your story and attract the people who resonate with your experiences, your values, your purpose, and your offers.
-
KNOW WHICH STORIES TO SHARE
You did the hard work of developing your signature story. Now let that story do the heavy lifting for you. Learn how to find stories within your brand story so that you have meaningful content to share.
-
MAGNETIZE YOUR MESSAGING
Share a story that’s memorable and makes you stand-out in the mind of the receiver. Use your real experiences that build connection and exchange emotion.
what some attendees have said about the craft your signature story workshop
“I feel very inspired about creating now and know I can use what I learned at the workshop to build a story that makes me sure of my WHY and helps me connection with my audience.
I’m in the middle of a career change and want my next positon to be a passion fuelled and emotionally aligned. This was a good practice of looking back on my past, seeing how those experiences have common threads and prompting the exploration of what next.
I loved the emotional aspect of being aware of the audience and felt inspired by the idea of weaving my history and experience to come to an endpoint.”
Melia, Multi-passionate entrepreneur
“It helped me remember my purpose and passion and kick-start momentum again.
I have felt a bit lost in my business and unmotivated to work on it. I spent THOUSANDS on a coaching programme to help with my sales but I didn't connect with it which left me feeling more lost than when I started.
This has helped me remember my purpose and passion and kick-start momentum again. I learned about myself AND my business. The best part is that the work is helping drive sales! Being relatable in business and connecting with my community is huge.
Jessica is awesome; she makes it easy to understand and demonstrates what it looks like with her own storytelling. The whole thing will take you less than half an hour.”
Kim Swettenham, Business Coach
“The workshop helped me see that seemingly insignificant experiences from the past can become an important aspect of an actual/future brand story.
It showed me that despite different backgrounds and professions we are standing in common ground and are able to inspire each other.
The Workshop gave me time and space - that most likely I wouldn’t be able to create at home, as there are always ‘more important’ things to do.”
Kasia, Entrepreneur
“I got more clear about my own purpose while thinking about these strategies.
Jessica talks about brand storytelling in such a clear way and gives easy actionable steps so you can actually do it. It's fabulous, bite-sized videos with prompts to work through instead of long videos that leave you forgetting what the first step is.
What surprised me the MOST was that the words started to flow — they NEVER flow for me. I'm the queen of overthinking words when I write them down.”
Stacy Nicholls, Web Designer
FAQs
-
You will receive a confirmation of your payment, and you’ll be added to the list to receive further information regarding meeting times, the Zoom link, the Signature Story Workbook, and more. If you ever need to reach me, feel free to email me anytime at jessica@jessicagrahambrandstudio.com.
-
The workshops will be hosted live on Zoom on November 18-19, 2024 at 5 PM CET. Each session will last about 90 minutes to two hours. The sessions are instructional but very interactive, so please come with your questions and be ready to share your ideas and support the other members.
-
Each session will last about 90 minutes to two hours and will be recorded and shared via email after the end of each day.
-
The workshop is perfect for service providers, solopreneurs, and product-based business owners who are building a personal brand and want to share more personal experiences and stories in their marketing content. This workshop is intended to support you in crafting your personal brand story to pitch to publications and podcasts and grow your brand visibility.
-
The workshop is designed to walk you through the process of creating your personal brand story on the call, but you will likely need time outside of the workshop to process what was discussed in the workshop and continue to create/revise your story.
-
There is an opportunity to work one-on-one with me in a 90-minute Sculpt Your Story session where we will review and revise your story together and implement it in your publicity and marketing strategy.
-
I do not offer refunds. The Craft Your Signature Story Workshop is specifically created for people who understand the value behind this experience and have the intention to actually apply the practical tools and insights I will be providing.
I am dedicated to supporting other business owners in their journey of creating memorable and meaningful brands. And that’s why by paying only $300 (or less) you’re getting over a thousand dollars in value back… that’s my “return” policy!
“I knew I had stories to tell but needed help to let them flow. After working with Jessica, I definitely feel like I have more tools to use storytelling and less pressure to make it perfect. By having a simple structure to follow makes this feel way more doable. The best part was the confidence boost in connecting to your people through your own stories you most certainly take for granted.”
Kat K. | Business coach
let your stories sell your offer
Don't miss out on this opportunity to boost your visibility, deepen relationships, and master the art of storytelling.
NOVEMBER 18 & 19 AT 5 PM CET | 11 AM EST | 9 AM MST
Each session is 90-minutes to two hours.