Biscuit & Bertie
From Confused Messaging to Confident Luxury Brand
How we transformed a beautifully curated gift business into a clear, cohesive brand experience that connects emotionally, converts intentionally, and shines in the luxury gifting space.
Website Copy Refresh | Blogging Strategy | Pinterest Marketing
the brand
Biscuit & Bertie curates beautiful, meaningful gift boxes that turn the loss of a beloved pet into heartfelt moments. Each box reflects the founder’s love for thoughtful giving and her eye for detail — creating elevated, personal experiences that leave a lasting impression.
The goal
Annie Ballantine, Founder and CEO of Biscuit & Bertie, wanted her website and content to reflect the level of care, intention, and sophistication behind her products — and attract customers who saw her brand as luxury, not “just another gift box company.”
Her product quality and story were already exceptional — she just needed the words and strategy to match.
the challenge
The website copy was underselling the value of her offer and confusing potential customers. The brand’s personality and luxury positioning weren’t coming through, and key pages lacked keyword optimization and a customer journey that took the reader through the story of the brand.
The Solution
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Website Copy Refresh
Refined messaging that communicated the story, purpose, and value behind each curated box.
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Keyword Optimization
Aligning every page and meta description with intentional, research-backed keywords.
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Content Strategy
Developing an SEO-informed blog and Pinterest marketing plan to drive organic discovery and traffic.
THE PROCESS
Here’s how we moved through each phase of the Beyond the Story Method:
Awareness (Uncovering the story)
We started with clarity — identifying the emotional heartbeat behind her brand and understanding who her ideal client really was. Through conversation and reflection, Annie gained insight into how her personal experiences and values shaped the brand’s essence.
Reframe (Rewriting the story)
Once we uncovered the story, we reframed her brand from “thoughtful gift boxes” to intentional luxury gifting experiences. We refined her messaging to highlight emotional value, quality, and ease — showing customers exactly why her gifts matter.
Integration (Activating the story)
We implemented the refreshed messaging across her website, blog strategy, and Pinterest marketing plan — aligning SEO strategy with brand storytelling to ensure her online presence reflected the luxury experience she delivers.
The Results
By repositioning the brand within the luxury gifting space and creating a clear, emotionally resonant customer journey, Biscuit & Bertie now speaks directly to its ideal audience. The refreshed copy not only clarified the offer, it elevated the entire brand experience, setting the stage for higher conversions, stronger SEO performance, and meaningful growth.
Annie gained a crystal-clear understanding of her ideal client, a renewed sense of confidence in her brand, and a story-led messaging strategy that positions Biscuit & Bertie as a luxury gifting destination.
The Experience
“My product wasn’t selling and my website was leaving potential customers confused about what I was offering.
While working with Jessica, I had many ah-has about who my ideal client was — I could finally visualize her and fill in the details of her life.
I also realized that my product is definitely in the luxury category and needs to be positioned that way. This helped me think about marketing and advertising differently than I had in the past.
It was as if I had a magic genie working for me — I felt like I barely did a thing and magically, everything you did made sense for moving my brand in the direction I want it to go. You got things done very quickly!
You are able to see through cluttered and confused messaging and mine for the gems that make a brand shine brighter than the rest.”
— Annie Ballentine, Founder, Biscuit & Bertie
