Good, effective, impactful messaging starts with your stories.
Use your stories to grow your business and deliver a meaningful message.
Four coaching sessions to build your signature brand stories and impactful messaging — and know how to use them.
Knowing your story is a great start — But once you have it, what are you supposed to do with it?
Your story is the first step in articulating your mission, your big why. Then it’s time to infuse that into your messaging to create content that delivers a powerful message while deepening connections.
68%
of consumers say that brand stories influence their purchasing decisions.
Your customers are buying experiences and solutions, not products and services. Stories bypass logic and put heart in the sale by evoking emotion. Let your stories support your sales.
Build Your Magnetic Stories & Messaging
We work one-on-one to uncover the deep why behind your brand and how to use that to create powerful messaging.
Together, we’ll discuss the core experiences that led you here to
Uncover the golden thread that ties your experiences in with your mission.
Know how to articulate your mission for impact.
Get your brand stories and messaging formulated.
Know which stories to share so you build authentic connections wherever you show up.
You probably have years of valuable experiences to sift through, and together, we find the ones that align with your audience and make a meaningful impact.
Leave ‘brand crumbs’ that take your audience on an emotional journey.
It’s about creating a series of moments along the trail that build rapport with your audience and offer an emotional experience. These ‘brand crumbs’ are what nurture relationships and eventually convert someone into a client, a collaborator, a fan.
Imagine if your story
Connected with someone.
Inspired them to take action.
Changed their perspective.
Challenged their opinion.
Get your Brand Stories formulated and know how to use them.
What you get:
✓ Your Signature Story. A compelling origin story that connects with your audience on an emotional level, turning a follower into a fan
✓ Messaging that describes your offers, your unique approach, and speaks to the emotional transformation & benefits your clients get from working with you
✓ Your Impact Statement. A powerful one-liner highlights your stand-out qualities so that you make a memorable impression on your audience
✓ Your stand-out bio that says what you do, why it matters, and how you’re the go-to person to do it
✓ Your Story Bank. Begin compiling the experiences and ‘micro-stories’ that you can use in your content to deepen connections and boost engagement.
✓ Your story-driven content & messaging plan. Know how to use your stories consistently for more connection and impact.
Your investment: $1500. incl. tax
Working one-on-one with me on your brand stories is the right thing for you if
→ You love the idea of using stories in your business but you’re not sure how to structure a story to get your point across.
→ You're not sure which stories to share and how to determine how they tie in with your brand.
→ You know your story is lacking something but you aren’t sure what.
→ You’re looking to deepen relationships with your audience and build more engagement and you believe stories will help but you don't know how to get started.
“Having someone from the outside who is looking at your story helps a lot.
I have too many interests and I offer too much. It was important to me that it sounds like I am not all over the place. After working with Jessica, I finally had a story including all I do, and came across more clearly — like I am on a mission. I even gave an interview in a ladies' magazine and was invited to a podcast the week after we worked together.”
Claudia Doron, Transition Coach & Relocation Consultant, Empowering People in Motion (EPM)
Have the right stories at your fingertips to deepen connections with your audience and make a memorable impression.
Show up online as yourself
No more feeling like you should hide behind the brand because you are the brand! Share more of your story and attract the people who resonate with your experiences, your values, your purpose, and your offers.
Know which stories to share
You did the hard work of developing your signature story. Now let that story do the heavy lifting for you. Learn how to find stories within your brand story so that you have meaningful content to share.
Magnetize your messaging
Stories connect people — they entice feelings and experiences that evoke meaning. So when your audience experiences a feeling by reading or hearing your story, they'll remember you.
How does this work?
Schedule a Clarity Call
Let’s talk about your business goals and see if Build Your Magnetic Stories is the best fit to get you there. If we decide this is the right fit, we will schedule your Kick-Off and Coaching Sessions on the call within the next four weeks.
Coaching Sessions (4)
These four 60-minute sessions are to strategize the stories together. We will collaborate on your Signature Story, mission, messaging, and Story Bank. We will also strategize your communication strategy — where you can implement these stories on your website, social media, speaker page, etc, and how to create story-driven content.
Plus
Recordings of each session
Story Bank
Stories, Impact Statement, & Bio
Action plan for implementation
2-week voice note or text via Whatsapp following our sessions
Getting the message out has transformed businesses — even my own.
After a decade of working as an international school educator, I saw firsthand the power of storytelling. It broke through cultural and language barriers and brought people together, focusing on the commonality of the human experience.
So when I realized that the content I was sharing as a personal brand was lacking the ‘personal’ part, I went back to what I know to be true:
Stories matter.
They connect. They heal. They build the bridge between ‘us’ and ‘them’.
Since I started to share more of my own journey to what makes me uniquely me, my business transformed. So I took the same approach with my clients and they’ve seen the same results — more visibility, attracting the right clients, and creating meaningful connections with their audience.
How brand storytelling coaching helped these solopreneurs
FAQs
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The sessions are held on Zoom and will be scheduled within four weeks of the kick off session. Sessions are recorded for you to refer back to.
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Coaching containers are designed to support you in crafting your personal brand stories and include:
✓ Your Signature Story (Origin Story)
✓ Signature stories that align with offers and/or personal brand (up to 3)
✓ A one-liner that highlights your stand-out qualities (UVP)
✓ A bio that you can use for speaking events, podcasts, and in your content
✓ A mini-library of story frameworks to help guide your story-led content
✓ Coaching on how to use your stories
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Brand story coaching is perfect for anyone building a personal brand and dedicated to making a positive impact on the world. Coaching containers are intended to support you in crafting your personal brand story to deepen connections with your audience and bridge the gap between ‘you’ and ‘them’.
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Of course! I have a framework I use with clients to uncover the pieces of your Signature Brand Story that can be revised for various audiences. In our session(s), we can review and revise your story together and brainstorm how you can use your stories in your publicity and marketing strategy.
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Definitely! I have clients who opt to tackle specific skills in one session and who book additional sessions after they’ve started to implement those skills, knowing what they need more support with.
schedule a complimentary clarity call.
Tell me a little more about your business, your goals, & let’s discuss how I can help get you there.
Or you can email me directly at jessica@jessicagrahambrandstudio.com