Does your website need a makeover?

Let’s help your audience see the value in your brand through strategic messaging and compelling copy and boost your conversion rate.

ZHUZH UP MY WEBSITE

You wanna drive more traffic to your site, and convert visitors into paying clients.

It’s tough to get the people onto your website, much less keep them there. Plus, while they’re there, you want them to understand exactly what you do, who you do it for, and why it matters.

Writing compelling and concise website copy that sounds like you AND reps your unique awesomeness is not an easy feat. It requires lots of research, strategic optimization, and creativity.

Plus, an effective website has to have the right flow and feel, giving your visitors simplified navigation and clear directions on what they should do next.

That’s why a website copy refresh is more than simply words.

It’s a dance of language, messaging, emotion, personality, and experience.

Your website is how you welcome your ideal customer into your online business. You gotta get them there (optimization) show them around (compel), and leave them feeling connected with your offer and brand (experience).

The key is to walk your ideal customer through a story where they see themselves as the main character, and you as their guide to the transformation they want or the goal they’re determined to reach.

Let’s create copy that converts followers into clients.

INQUIRE HERE

Save the DIY for other tasks.

Partner with a branding expert to get your website zhuzhed for success.

Prepped, primed, and ready website copy is for you if:

✓ You’re calling in a new era of your brand — next-level messaging and positioning.
✓ You’re starting a new brand and want to ensure you’re setting it up to launch with success — tailored messaging, authentic personality, and customer-centric copy
✓ You’re ready for more website conversions and know that solid research connecting your message with your target audience’s pattern of thinking will get you there

website copy refresh

What it includes:

+ 90-minute Consulting Call covering messaging strategy and product positioning

+ In-depth market and voice of customer research including customer interviews & surveys

+ Custom website copy with 100% ownership, starting at 5 pages

+ Website wireframe to hand off to your team or designer

+ Complimentary co-working session with your designer to ensure a stellar launch

Timeline: 4- 6 weeks | $2850

SCHEDULE A FREE PROJECT DISCUSSION CALL

website copy that’s filler-free

Let’s leave the fluff and fillers to the beauty industry, shall we?

I wanted to outsource this project to a copy expert (that is definitely you!) because I wanted it to be done perfectly which I could not do for myself.

You were able to come up with website copy that explains perfectly, clearly and precisely what I offer and what value I provide to my clients. The copy makes sense for an ideal client that potentially wants to work with [my brand].

You were able to make my website copy sound like me and you broke things down into smaller sections so it is not overwhelming or confusing. I needed my website copy to be clear and minimal because clients coming to me for help are in a pile of chaos already and you were able to deliver!

You are so creative and patient, and you helped bring my website to life once again. I look at my business and see how far it's come in less than a year and a half, and I have Jessica to thank for a lot of my success!

SHALYLA MOUTON, BETTER THAN A BOT

My product wasn't selling and my website was leaving potential customers confused about what I was offering.

It was as if I had a magic genie working for me -- I felt like I barely did a thing and magically, everything Jessica did made sense for moving my brand in the direction I want it to go. Plus, she got things done very quickly! My website is now performing with a 10% conversion rate, which is very good!

Jessica is able to see through cluttered and confused messaging and mine for the gems that make a brand shine brighter than the rest.

ANNIE BALLANTINE, OWNER & OPERATOR at BISCUIT & BERTI

Let me refine your brand copy so you can attract more clients & increase profits.

You’re a busy solopreneur and don’t have the time it takes to refresh your website copy — the hours of research, creating, and strategizing. That’s why I’ve made the process of working with me as simple as possible, with turnkey results.

LET’S get your audience to revel in your brand.

Research and discovery

The first step is to learn about your brand and your big 'why'. Using the Questionnaire and our strategy session, I discover your differentiator.

*2. E**xtracting key messaging*

Looking at your marketing assets — website, social media, etc. — and "message mining" for key takeaways from both you and your audience. I am looking for language patterns and capturing your voice.

*3. V**oice of customer*

Here, I interview your clients to better understand what their experience is like working with you and the transformation & results they have when the project is complete.

*4. E**valuate competition*

I will research three of your competitors and look at the gaps and opportunities for brand positioning. What are their differentiators and how we can position your brand to look and sound different.

*5. L**ove your launch*

Launching your refreshed brand can be an exciting time that builds on the relationship you have with your audience and your team. Get everyone involved in the celebration!

the process of partnering ON YOUR WEBSITE

Schedule a complementary project discussion call so we can get to know one another and I can better understand your needs and business.

Reserve the project start date to review the Brand Questionnaire and uncover the necessary details of your unique business in our 90-minute Consulting Call.

Provide me with information regarding your clients, brand story, and business. This could include customer data (testimonials, inquiries, persona research), industry competitors, service details, and brand inspiration.

Meet with me to review the first draft of your website copy. We will review and revise the copy to make sure it sounds like you and clearly explains your offers and services.

Meet with me to revise and review the final draft of the copy. The website copy will be delivered via Google Doc for easy revisions and plug-in. The wireframe version will also be provided via Canva. Any collaborative sessions with your web designer will be scheduled.

GIMME NON-GENERIC BRAND COPYWRITING

WHY WORK WITH ME?

I left my role as an international educator behind to pursue serving women who are on fire to make bold moves in the world through their brands.

What I took with me is a life-altering firsthand experience working with women from all backgrounds and cultures, who've experienced lives so unfamiliar to my own, but who are poised to connect and lean into their purpose.

I've made it my mission to support female solopreneurs who know deep down they have an impact to make on the world and who chose to create a business as an extension of their purpose.

By partnering together, I help clients refine their brand's unique purpose and story and create brand messaging that's rooted in human connection, compassion, and storytelling.

Stop wondering if your website makes it clear what you do and who it’s for.

Deliver a focused message to potential clients
Guide readers through a smooth customer journey
Feel certain that your website explains perfectly what you offer and the value your provide

POLISH UP YOUR COPY

faqs

At this time, I can only accommodate one website copywriting projects each month and are normally waitlisting clients 2 months ahead. So the sooner, the better!
For projects over $1,000, 50% of the total price of the project is due at the time of booking to reserve your spot, and the remainder is due at the start of the project.
I book projects up to 4-months in advance. If you are planning a project further down the line, you can make a deposit to reserve your place.
When any project is booked, you will receive a robust Brand Questionnaire and a welcome packet with requested resources that support the project (ie. customer research, Brand Guidelines, SEO keywords, etc.).
Yes! I have learned SEO strategies from some of top-notch copywriters and have a basic approach that works to help you rank in your industry.
Typically, a website refresh takes anywhere from 4 to 6 weeks. If we start the project with Brand Strategy, the website copy usually takes 2-3 weeks.
Yes, I highly recommend that a website refresh start with Brand Stategy first. This lays a solid foundation for your rebrand and supports the process of creating compelling and clear copy.