Your story is your strategy.

Narrative Strategy & Signature Story Work for Personal Brands and Founders

I support Rewriters — founders, creatives, and leaders — in clarifying, articulating, and living the story behind their work, so their voice, message, and visibility reflect who they are now.

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Every story you tell shapes how you show up in your brand.

Including the ones you say out loud and in your head…

The way you talk about your work. The clients you attract. The confidence you bring into rooms.

Rewritten is where we get honest about what you’ve lived.

Narrative strategy & signature story work is where we translate that into messaging that actually sounds like you.

No posturing. No borrowed language. No performing.

Just truth articulated clearly, strategically, and in your own voice.

For Rewritten grads, here’s what comes next:

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Story Shift Session

A focused 60-minute session for founders, creatives, and coaches who want clarity around their story — how it’s landing, how it’s being understood, and how it connects to their audience.

We’ll look at:

  • How you’re currently talking about your work

  • Where your message feels muddy, heavy, or off

  • What story wants to lead instead

You’ll leave with sharper language, clearer positioning, and confidence about what to say (and what to stop saying).

Perfect when you want alignment without a full rebrand, spiral, or existential crisis. (Though if one sneaks in, we’re emotionally prepared. 🫶)

 → Schedule your session here

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Signature Stories

Signature stories are the personal experiences you can access anywhere, anytime — without overthinking or rehearsing.

They’re not scripts. They’re lived narratives you trust.

Signature stories help you:

  • Speak about your work with clarity and confidence

  • Show up in visibility moments without freezing or performing

  • Share your journey in a way that feels grounded, not strategic

This level of narrative clarity usually comes after the inner story has been rewritten.

Once you trust your story, we can shape how it’s expressed in the world.

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Narrative Advisory

Narrative Advisory is ongoing, identity-led support for founders, creatives, and leaders navigating periods of transition, expansion, or redefinition.

This work focuses on the stories shaping your decisions in real time, especially in moments where something feels off, heavy, or unclear.

Rather than fixing or optimizing, we work at the level of awareness:

  • Noticing the narratives influencing your choices

  • Recognizing when old roles or survival patterns resurface

  • Strengthening self-trust through visibility, leadership, and growth edges

The intention isn’t to complete a transformation, but to stay conscious of the story you’re living…and choose alignment again and again as it unfolds.

This work is typically available by invitation, after foundational narrative work is complete.

This work is for you if:

✓ You’re a Rewritten grad ready to bring your inner shifts into your brand

✓ You’re a founder, creative, or coach whose brand has evolved

✓ You know your story matters but don’t want to trauma-dump online

✓ You’re ready for messaging that feels honest, grounded, and strategic

This is not for you if:

✘ You’re looking for plug-and-play copy templates

✘ You want to sound like everyone else in your industry

✘ You’re not ready to look at the story beneath your message

What this work actually does

A woman with short silver hair, wearing a snake print dress and a beige coat, sitting on a brown leather tufted sofa, holding folders and smiling.

The coolest part of my work is watching women move from afraid to share their experiences to fully owning their stories — without oversharing, performing, or trying to sound impressive.

Using narrative therapy principles and my Beyond The Story Method, I help clients:

  • Uncover the throughline in their experiences

  • Reframe outdated narratives

  • Align their public-facing voice with their personal truth

The result is messaging that sounds like you, connects deeply, and gives you confidence to share your work — across your website, content, and visibility.

Transform from confusion to clarity & confidence — like these brands.

Stylized illustration of the world map with curved lines connecting continents.
Black background with white Adidas logo and text: 'RUNTASTIC'.
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A round brown biscuit with the words 'BISCUIT & Dessert' cut out of the center.
Digital Reach logo on a dark blue background with a grid pattern.

  • I was finally able to understand how my experiences shaped who I am and how I help people.

    “I always struggled, trying to understand how my degree in teaching and accounting would apply to real estate and marketing myself.

    Going through everything really helped me see how my past experiences, my strengths, my personality, and my story all come together to shape my brand. Knowing where I came from, where I was going, and who I wanted to help made a big difference.”

    Ashley Marjonovic, Real Estate Advisor

  • While working with Jessica, I had many ah-has about who my ideal client was and I was able to visualize her and fill in the details of her life. 

    I also realized that my product is definitely in the "luxury" category and needs to be positioned that way -- this helped me think about marketing and advertising differently than I had in the past. 

    I am confident that my sales are going to soar just as soon as the website is updated, as my customers will have a smoother customer journey and they will understand what I'm offering and why it matters to them. 

    It was as if I had a magic genie working for me -- I felt like I barely did a thing and magically, everything you did made sense for moving my brand in the direction I want it to go. You got things done very quickly!

    You are able to see through cluttered and confused messaging and mine for the gems that make a brand shine brighter than the rest. 

    Annie Ballentine, BISCUIT & BERTIE

  • Her work exceeded our expectations.

    Jessica helped me build content to support my personal brand and leverage my experience and expertise to become a popular and well-reviewed public speaker at events in my industry. With her PR and brand initiatives, I’ve had such positive feedback from audience members following every event. I’ve continued to book more keynote speeches, podcasts, article features, and interviews representing my company and expertise. Her work has given us brand authority and recognition and helped us to relay consistent messaging and professionalism across our social networking.

    The best part of working with Jessica was trusting that every task was going to be completed to the fullest. I never had stress working with her and knew our company was going to be handled professionally. Everything was always delivered above and beyond what I asked for or what I was envisioning.

    Kady Cravens, Founder & CEO BuildMySOP

  • I realized how storytelling can capture people's attention.

    Our sessions were great because I had actual time to think more in-depth about everything in general. I experienced a feeling of direction that makes a person grow internally which is something that is important to me. What we did together created a basis or foundation to work off of and learn from so that I can find what I really want and need to focus on.

    Patrik Stastny, Travel Agent and Owner, Happy Guides

    Service: Brand Storytelling Coaching Session

  • Delegating these projects to you made my life so much easier and saved me so much time and energy. 

    What surprised me most was how quickly you were able to come up with copy that makes sense. I got everything finalized within a week! You are so creative and patient, and you helped bring my website to life once again. You are an amazing woman who is honestly so good at what you do. Thank you for helping me make BTAB the best brand ever!

    Shayla Moulton, Owner and Operator at Better Than A Bot

    Services: Brand Strategy, Website Copy, Content Strategy

  • Jess's ability to synthesize brands' sometimes abstract ideas and turn them into strong storytelling is reason enough to hire her.

    Since partnering with Jessica, we've been able to craft all of our collateral and messaging around our website out of the finalized brand voice she created for us. 

    Our biggest win working with her was her ability to really personify our brand. She has a way of making branding very clear and digestible for our whole team. Other copywriters have been able to take what she created and use it in their writing for our blog posts.

    I like the way that she synthesized all of the random pieces of information I threw at her and turned them into something cohesive and amazing. She brought a lot of really good, punchy brand messages that pushed us to lean heavier into the punchy side of our brand which turned out to reverberate throughout our team.

    Jordan Gibson, Head of Growth at Digital Reach Agency

  • Jessica delivers quality work

    We were in need of freelance copywriter support for an increase in projects. Jessica came in and was able to pick up on our tone of voice as well as complex work processes immediately. It was a nice surprise to see how quickly she could jump in and work almost autonomously. Jessica delivered great quality and worked very well with my team members. She is a lifesaver. She learns quickly, is very professional, and knows how to understand and mirror brand voice.

    Kristen C., adidas Runtastic, Head of Communications 

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“Having someone from the outside who is looking at your story helps a lot.

I have too many interests and I offer too much. It was important to me that it sounds like I am not all over the place. After working with Jessica, I finally had a story including all I do, and came across more clearly — like I am on a mission. I even gave an interview in a ladies' magazine and was invited to a podcast the week after we worked together.”


Claudia Doron, Transition Coach & Relocation Consultant,  Empowering People in Motion (EPM)

Explore Next-Level Support

We’ll talk through where you are and what kind of narrative support would feel most helpful.